How Overhead Music Can Help Your Franchise | iFixandRepair

Almost everyone enjoys listening to tunes. Whether you’re hearing your pre-workout pump up playlist or winding down after a long day, the right music can make or break the moment.

Just like our everyday lives, the right music can make or break the retail moment, too. From enhanced customer experience to enhanced customer sales (yes, really!) a little music can go a long way in your retail space. Here’s how:

Enhance the Atmosphere

With the rise of e-commerce, consumers shopping in a physical store are looking for more than goods. When people visit your stores, you want them to have an experience—music can help make that happen. The music you choose will affect customers’ moods and feelings, which influences their likelihood to buy.

(Seemingly) Shorten Wait Times

Not unlike hold music, listening to tunes in line can make the wait time seem far shorter than what it actually is. Customers will be more likely to return if they didn’t feel like they had a long wait time—regardless of how long they actually had to stand there.

(Actually) Increase Sales

Enhanced atmosphere and shorter lines are nice to have, but the main truth lies in the level of sales. As it turns out, music can influence that, too! In one study, a store owner found sales were 38 percent higher when he played a slow-tempo playlist throughout the store. There have also been studies that link music to increased impulse purchases among consumers, meaning there really is a science behind the tunes in your favorite shop!

Increase Productivity

Music isn’t just for the patrons! Many studies support that employees work faster and more efficiently when music is playing, and it can increase the overall mood of the workplace. Happy staff leads to happy customers!

If you’re interested in crafting tunes for your own franchise, get in touch with us today. iFixandRepair has locations all over the country—we hope yours is next!